The Media Head (ATL & Digital Media) is responsible for developing and executing a strategic, innovative, and performance-driven media plan across Above-the-Line (ATL) and Digital channels. This role ensures the brand’s media investments deliver maximum ROI while keeping the company at the forefront of media innovations. The ideal candidate will have a strong understanding of both traditional and digital media landscapes, possess a passion for experimenting with emerging platforms, and lead a team that thrives on data-driven decisions and creative excellence. […]
Develop and execute an integrated...