Extracts and analyzes data trends in the market, and uses market intelligence data to develop brand and division plans
Formulates brand strategies, sets brand targets, and develops the brand message, promotion plan, program, and calendar
Supports in crafting the Brand DNA or positioning by looking into the needs of the target market, evaluating product benefits, and conducting competitive reviews
Assists in the development of new products by aligning with internal enablers from sourcing to actual product launch […]
Executes programs identified in the marketing plan by conceptualizing the program...