To play a key role in achieving company sales targets & channel growth through developing & implementing BTL strategies within brand guidelines as well as customers' & shoppers' expectations. […]
- Develop focused trade strategies for specific accounts and trade channels. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels. […]
- Ensure full understanding of changing trade dynamics and development in the retail industry, to recommend effective channel & sales strategies that will give the Company a competitive edge.
- Design and monitor a competitive...