• Provide management with information and proposals concerning the development and execution of marketing or advertising campaigns for company products or services.
• Collect and analyze data on customer demographics, preferences, needs, and buying habits to identify potential markets and factors affecting product and service demand.
• Conduct research on consumer opinions and marketing strategies.
• Measure and assess customer satisfaction.
• Devise and evaluate methods and procedures for collecting data, such as surveys, opinion polls, or questionnaires, or arrange to obtain existing data.
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