The Trade Marketing Head will develop and execute strategies that increase product visibility and sales at the retail or distributor level . […]
Design go-to-market strategies tailored to different channels (e.g., supermarkets, wholesalers, convenience stores).
Segment customers and develop trade plans that align with both brand and channel objectives. […]
Plan trade promotions, such as discounts, in-store displays, and retailer incentives.
Work with the sales team to roll out campaigns and ensure execution at the point of sale. […]
Develop tools and collateral (e.g., POS materials, promotional...