Extracts and analyzes data trends in the market, and uses market intelligence data to develop brand and division plans
Formulates brand strategies, sets brand targets, and develops the brand message, promotion plan, program, and calendar
Supports in crafting the Brand DNA or positioning by looking into the needs of the target market, evaluating product benefits, and conducting competitive reviews […]
Executes programs identified in the marketing plan by conceptualizing the program mechanics, identifying the program targets and deliverables, formulating contingency plan based on risk assessment...