The Market Research Analyst acts as a strategic analyst with comprehensive market intelligence across all sales channels. This role focuses on optimizing product placement, promotional strategies, and distribution effectiveness (4Ps), while also analyzing market trends, consumer behavior, and competitive landscapes to drive product portfolio development and market penetration. […]
• Prior to brand onboarding considerations, conduct a thorough market research on existing brands to understand market saturation, consumer preference, ideal price, channels of distribution and competitive dynamics.
•...