As the Marketing Communication Head, you will maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy. You will also promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.) […]
[Communication strategy setting] Perform with depth the development of a systematic communication strategy for the new product (or new product line-up) based on the environment analysis of market, competitor...