Works with Account Managers in interpreting client briefs;
Develops creative ideas and concepts, often in partnership with the Art Director and the Account Manager;
Drafts the Communication Strategy including project story and background; […]
Studies the clients' products and services, its target audience and their competitors' activities; […]
Provides recommendations of relevant media channels;
Proofreads copy to check spelling and grammar especially Final Artworks;
Amends, revises or redevelops adverts or campaigns in response to feedback from the creative director, account team or clients; […]
Works...